Caleb Warren

In this engaging discussion, Caleb Warren, an assistant professor specializing in humor research, delves into the science behind what makes things funny, introducing the concept of 'benign violations.' Meanwhile, Peter Gleick, a prominent water expert, addresses pressing water issues, challenging misconceptions about bottled versus tap water and the impact of climate change on water resources. The conversation highlights the societal importance of humor and the critical need for sustainable water management in an era of scarcity.

Caleb Warren, a consumer psychologist and professor at the University of Arizona, delves into what makes things and people 'cool.' He discusses the surprising universality of coolness attributes across cultures, emphasizing how autonomy signals coolness. Intriguingly, he reveals that trying too hard to be cool can backfire. Caleb also explains how brands like Apple convey rebellious coolness, and he shares insights from his research on the importance of effort in shaping perceptions of wealth versus cool status. His advice to his younger self? Focus on being good, not just cool.