Caleb Marshall

Caleb Marshall, founder of Tropeaka, turned his health struggle with chronic fatigue into a thriving global health brand. He discusses how to scale a business without an initial marketing budget, focusing on influencer partnerships to drive growth. Caleb shares insights on product development and building a unique brand identity in the crowded wellness market. He emphasizes the importance of community and customer retention, while also highlighting strategies for navigating online commerce and future expansion plans.