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Caleb Alvarez

Founder of Shadow Light Studios, a creative studio specializing in high-converting paid and organic content for major consumer brands and influencers.

Best podcasts with Caleb Alvarez

Ranked by the Snipd community
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Feb 6, 2025 • 54min

#351 - The Content Strategy That Took Nectar Hard Seltzer to $5M+ in Revenue

Caleb Alvarez, founder of Shadow Light Studios, dives into content creation for brands like Monster Energy and Snapchat. He shares insights on building a powerful content engine and the importance of storytelling in enhancing emotional connections with consumers. Caleb reveals how he scaled Nectar Hard Seltzer's revenue from $2M to $5M using organic strategies. He also discusses the balance between paid and organic content, emphasizing key pillars for effective founder-led marketing.