Caitlin Van Wagoner

Caitlin Van Wagoner, Executive Director of Communications at Watermark, specializes in crisis communication and media relations for churches. She explains how effective communication can build trust during crises and discusses the importance of preparedness. Key topics include distinguishing between smoke and fire situations, crafting clear messages, and the necessity of sincere apologies. Caitlin also emphasizes the roles of crisis teams and the need for transparency, urging leaders to balance speed with thoughtful responses in high-pressure scenarios.