Caitlin Smith

Caitlin Smith, the founder of Simple Mills, shares her inspiring journey from apartment-kitchen experiments to a booming health food brand. She discusses her early days of cold-calling Whole Foods and bootstrapping packaging. Caitlin reveals the emotional weight of her parents mortgaging their home to support her vision and reflects on the challenges of scaling a startup. With an emphasis on clean ingredients and innovation, she explains why selling to Flowers was a strategic move for growth. Her insights on continuous learning are golden for aspiring founders.