Caitlin Lang

In this insightful discussion, guest Caitlin Lang, founder of Liquid Form Design, shares her expertise in crafting compelling web copy tailored for women-owned service businesses. She highlights critical messaging mistakes that hinder conversion and emphasizes the importance of addressing client pain points. Caitlin unveils effective strategies for structuring website content, utilizing testimonials, and harnessing AI as a supportive tool for refining messaging. Listeners learn how to connect emotionally with their audience to transform their websites into powerful sales tools.