Caique Carvalho

Co-founder and former Chief Product Officer of Gringo, a Brazilian driver-focused super app acquired in a strategic exit; speaks about product-market fit, UX, growth and fundraising in Latin America.

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Oct 14, 2025 • 46min

The WhatsApp MVP that became a $200M exit - w Caique Carvalho (ex-Gringo)

Caique Carvalho, co-founder and former Chief Product Officer of Gringo, shares his journey from failed startups to building a $200 million acquisition. He discusses the importance of product-market fit, emphasizing the lessons learned from his early ventures. Caique reveals how the WhatsApp MVP faced fraud issues yet evolved into a powerful platform for drivers. He highlights principles of great UX, the significance of focused growth strategies, and the value of strategic investors in scaling Gringo's success in Brazil's competitive market.

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