Caila Schwartz

Director of Strategy and Consumer Insights at Salesforce who analyzes shopper behavior and commerce trends using Salesforce commerce, marketing, and service data and authors holiday forecasts and agentic commerce insights.

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Oct 30, 2025 • 54min

Caila Schwartz on Salesforce’s Holiday Forecast: Agentic Discovery, Loyalty, and “Discount Chicken”

Caila Schwartz, Director of Strategy and Consumer Insights at Salesforce, dives into thrilling trends transforming holiday shopping. She reveals how AI will influence 21% of global holiday spending and why 'discovery' is the year's key theme, replacing traditional discounts. Baby Boomers are now using AI tools like ChatGPT for their shopping, while Gen Z is reigniting the mall experience. Caila also discusses the quirky return of 'Discount Chicken' and the shifting dynamics of consumer loyalty in an evolving retail landscape.

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