Byron Stewart

Byron Stewart, Associate Director of Social Media at Team Epiphany, shares his insights on leveraging social-first content to connect with audience trends. He recounts a viral moment at Foot Locker involving Machine Gun Kelly, showcasing how brands can jump on organic trends. Byron stresses the importance of continuous learning and managing social media consumption to avoid burnout. He also discusses building authentic partnerships with creators and the role of employee advocacy in enhancing brand representation.