Bryce Whitwam

Bryce Whitwam, a seasoned marketing pro with 17 years in China, chats with Wenchi Yu about the radical shifts in China’s digital marketing landscape. He discusses the rise of multifunctional platforms like WeChat and Douyin and the emergence of Chinese brands, or Guo Chao, that challenge foreign giants like Starbucks. Bryce also delves into the implications of tariff policies on trade and the need for brands to adapt to evolving consumer preferences, underscoring how these changes could reshape the market for years to come.

Bryce Whitwam, a veteran ad man turned doctoral student, dives into the booming world of China's livestreaming e-commerce. He discusses the significant trends reshaping consumer habits and the importance of influencer authenticity in driving sales. Bryce reveals why platforms like Taobao are losing ground to more niche competitors, and shares insights from his interviews on how livestream commerce merges shopping with entertainment. Plus, he explores potential disruptions and comparisons to similar trends emerging in the U.S.