Bryant Garvin

Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, shares insights on creating viral marketing success and performance branding. He discusses the groundbreaking pre-order strategy that helped launch Ozlo without shipping a single product. From his experience with Purple Mattress to scaling Groove Life, Bryant reveals secrets behind effective video marketing and upselling tactics. He emphasizes the importance of authentic engagement and innovative sleep technologies, showcasing how these strategies lead to substantial growth and customer connection.