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Bryan Yambao
Early-generation fashion blogger and creator who built an audience from self-publishing in Manila and helped pioneer affiliate-driven monetisation and creator influence in fashion.
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Jan 9, 2026
• 28min
Examining 20 Years of Fashion’s Influencer Economy
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Join Bryan Yambao, a pioneering fashion blogger from Manila; Camille Charrière, a savvy fashion influencer; Gstaad Guy, a comedic commentator; and Susanna Lau, a veteran creator and moderator. They explore the evolution of the influencer economy, reflecting on the shift from personal storytelling to strict brand briefs. Yambao shares his journey from an outsider to a key player. Charrière emphasizes the necessity of maintaining audience trust, while Gstaad Guy uses satire to challenge brands. Together, they call for a return to authenticity and craftsmanship in luxury fashion.
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