Bryan Poerner
President & CEO of Diadora USA focused on rebuilding the heritage brand around performance and community; former Puma executive and lifelong runner who emphasizes craft, authenticity, and athlete-first product development.
Best podcasts with Bryan Poerner
Ranked by the Snipd community
Sep 7, 2025 • 1h 1min
Bryan Poerner: Building a Rebellious Running Brand, Redefining Diadora, and Putting Community Before Scale
In this engaging conversation, Bryan Poerner, President & CEO of Diadora USA and former Puma executive, shares his vision for transforming Diadora into a rebellious, performance-driven brand. He reveals how his Division III running background shapes his leadership style and the emphasis on authentic athlete-first product development. Bryan discusses the brand's 'best, not biggest' philosophy, highlighting the importance of community and craftsmanship over mass-market tactics. He also stresses the need for leaders in performance brands to be runners themselves.
Feb 20, 2023 • 48min
131 | Bryan Poerner, CEO of Diadora North America
Listen to Bryan Poerner, CEO of Diadora North America, as he discusses the history and revival of Diadora, the Italian manufacturing process, innovative shoe designs like the Atomo v7000, and the company's sponsorship of pickleball athletes.
