Bryan Morris

Bryan Morris, the CFO of Demandbase, dives into the intricacies of mastering OKRs as organizations gear up for 2025. He shares strategies for setting effective OKRs, aligning goals across departments, and why they sometimes lose steam. Morris emphasizes the importance of structured weekly updates and discusses the role of personality tests in maximizing team dynamics. He also touches on the CFO's critical influence over software decisions and the hidden costs associated with poor tech choices, offering valuable insights for finance leaders.