Bryan Leach, founder and CEO of Ibotta, discusses his journey from law school to starting Ibotta, the value proposition of the app for brands, the exclusivity of Ibotta's partnership with Walmart, and the benefits of the app for consumers. The podcast also covers the impact of the latest iOS update on tracking, curated news stories, the advantages of opt-in consumers, the role of retail media, and a recap of Ibotta's impact on mobile platforms and retail media.