Bryan Houck

Owner of Extra Credit Projects, a creative ad agency based in Grand Rapids, Michigan. He bought the business at the age of 57 after a career as a serial entrepreneur.

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Aug 21, 2025 • 1h 14min

4th Time's the Charm: 3 Broken Deals to Buy a Great Business

Bryan Houck, the owner of Extra Credit Projects, is a seasoned entrepreneur who purchased an award-winning creative agency at 58 after a series of setbacks. He shares his journey of resilience, reflecting on losing everything in a startup and discovering his unique talents. Bryan discusses the importance of hiring a buy-side advisor, navigating financial complexities in acquisitions, and crafting innovative marketing strategies like guerrilla campaigns. His insights on personal motivations demonstrate how entrepreneurship can thrive at any age.

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