Bryan Durocher, founder of Essentials Spa Consulting, shares his extensive experience in the medical spa industry. He discusses the evolution of aesthetic practices and the importance of service diversification. Key topics include strategies for client education, the benefits of membership programs, and empowering staff for better conversions. Durocher also analyzes industry growth, competition, and the need for tailored marketing approaches. His insights aim to help medical spas thrive in a rapidly changing landscape.