Bryan Cano

Bryan Cano, Head of Marketing at True Classic, is an ecommerce growth expert who excels at blending performance and brand strategies. He discusses the controversial role of AI in marketing, emphasizing its potential to revitalize creative processes. Bryan shares insights on lifecycle personalization and AI-driven campaigns, even crafting a Bigfoot ad in under an hour. He also explores the importance of cultural relevance in marketing, illustrating this with Sydney Sweeney's ads, while advocating for embracing AI as a critical team resource for future growth.

In this engaging conversation, Bryan Cano, Head of Marketing at True Classic, shares insights on the brand's rapid rise to an $850M valuation. He emphasizes democratizing AI, empowering employees to innovate solutions organically. Bryan discusses building a century-long legacy by shifting from mere products to a cultural force that connects with communities. He highlights the importance of human empathy in brand strategy, revealing how emotional intelligence complements AI in driving authentic customer relationships. This blend of technology and storytelling aims to foster genuine connections and sustainable growth.