Bruno Strunz

Bruno Strunz, a lawyer and author known for his expertise in business development for professional services, shares his journey from law to consultancy. He dives into the challenges of commoditization in the legal market and the need for a structured, data-driven approach to sales. Bruno emphasizes the importance of understanding existing clients and using CRM systems effectively for strategic insights. He discusses building trusted relationships, the significance of early engagement in the buying cycle, and reframing offerings to enhance client experiences.