Bruno Passos

Bruno Passos, Product Lead for Developer Experience at Booking.com, discusses the company’s ambitious AI integration within its 3,000-person engineering team. He reveals how cultural change was as crucial as technology in driving adoption. Bruno shares innovative approaches such as hackathons, tailored education, and Slack communities that turned skeptics into daily users. He reflects on the initial barriers and highlights the importance of strong leadership and community engagement in boosting AI tool adoption, ultimately positioning Booking.com in the top tier of companies for AI efficacy.