Bruno Bertini
Chief Marketing Officer at 8x8 and experienced marketing leader focused on goal-driven alignment, customer experience, and practical applications of AI.
Best podcasts with Bruno Bertini
Ranked by the Snipd community
Oct 1, 2025 • 28min
Brave Marketing in the Age of AI
Bruno Bertini, Chief Marketing Officer at 8x8, shares insights on leveraging brand creativity in the AI era. He discusses the impactful 'The Power of You' campaign, which placed customers as heroes and effectively differentiated 8x8 in a competitive market. Bruno reveals how AI-enhanced production cut costs and broadened creative possibilities, leading to impressive engagement metrics. His advice for marketing teams emphasizes taking bold risks and forging genuine human connections.
Sep 12, 2025 • 35min
Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8
Bruno Bertini, CMO at 8x8, is a seasoned marketing leader with a focus on impactful strategy and AI applications. He discusses how marketing can drive company goals by aligning objectives and establishing measurable outcomes. Bruno emphasizes the importance of owning the customer journey and enhancing LTV through proactive strategies. He also shares practical AI workflows for targeting and creative production, advocating that CMOs should operate as strategic partners within the business for sustainable growth.
