Bruno Bertini
Chief Marketing Officer at 8x8 who led the 'The Power of You' brand campaign; experienced B2B marketer focused on using brand and human connection to differentiate in mature tech markets.
Best podcasts with Bruno Bertini
Ranked by the Snipd community
Oct 1, 2025 • 28min
Brave Marketing in the Age of AI
Bruno Bertini, Chief Marketing Officer at 8x8, shares insights on leveraging brand creativity in the AI era. He discusses the impactful 'The Power of You' campaign, which placed customers as heroes and effectively differentiated 8x8 in a competitive market. Bruno reveals how AI-enhanced production cut costs and broadened creative possibilities, leading to impressive engagement metrics. His advice for marketing teams emphasizes taking bold risks and forging genuine human connections.
