In a thought-provoking discussion, Bruce Wampold, Ph.D., a leading psychotherapy researcher, engages with Brazilian psychologists Geissy Araújo, Maurício Majolo, Lucas Cardoso, and Mateus Souza. They explore the debate on therapy approaches, dissecting whether certain methods truly outperform others. Bruce argues for the importance of relationship factors in therapy and the necessity of tailoring approaches to cultural backgrounds. He emphasizes outcomes measurement, advocates for skill development over manual reliance, and discusses the implications of AI in psychotherapy's future.