Bruce Mehler

Join Bryan Reimer, a leading expert in vehicle behavior and policy, Bruce Mehler, a research scientist with a background in psychology and physiology, and Pnina Gershon, who specializes in human-technology interaction. They dive into the hurdles of vehicle automation, emphasizing public trust and the need for active driver engagement despite advanced tech. Insights on industry collaboration, misconceptions about automation, and the rising costs of vehicle ownership reveal the intricate dance of innovation and consumer acceptance in shaping the future of transportation.