Bruce McDonald, Executive VP of Global Geochemistry for ALS Limited, discusses the paradox of innovation in the mining industry. He highlights how companies are often their own barriers to adopting new technologies. McDonald contrasts the roles of mining firms and service providers, showing how the latter drive innovation. The conversation delves into the impact of globalization, the evolution of service providers, and the crucial need for internal innovation amidst economic constraints. Ultimately, he urges rethinking strategies to translate data into actionable insights.