Bruce Buchanan, former Jetstar executive and CEO of tech firm Rokt, shares his inspiring journey from the aviation world to building a $7.2 billion e-commerce powerhouse. He discusses his early love for computers, the challenges of his upbringing, and the pivotal choices leading him away from a Qantas CEO role. Bruce reveals how Jetstar's experiences shaped his understanding of e-commerce problems, driving him to innovate. He also offers insights on navigating crises, maintaining an intense company culture, and the lessons learned in grit and resilience.
