Brooke MacLean

CEO of MarketWake who bootstrapped the agency to ~80 employees, a five-time Inc. 5000 honoree; expert in relationship-driven growth, account-based marketing, and scaling agencies without debt.

Best podcasts with Brooke MacLean

Ranked by the Snipd community

Nov 12, 2025 • 44min

How Brooke MacLean Built an 80-Person Agency with Zero Debt

Brooke MacLean, CEO of MarketWake, details her journey of bootstrapping an 80-person agency without debt. She discusses the importance of relationship-driven growth and the 15% rule to mitigate revenue risks from major clients. Brooke highlights how involving her account team in sales shortens cycles and builds trust. She emphasizes authenticity in referrals and shares tactical insights on account-based marketing. With plans for software acquisition, Brooke is excited about MarketWake's future growth while maintaining creativity.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app