Brook Jay

CEO and Founder of All Terrain, a full-service experiential marketing agency. She has created experiences for brands like PepsiCo, Nike, Airbnb, and Ferrari.

Best podcasts with Brook Jay

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Jul 8, 2025 • 27min

You Can’t Buy Culture: Why Brand Experiences Need to Be Earned with Brook Jay of All Terrain

In this engaging conversation, Brook Jay, CEO and Founder of All Terrain, dives into the transformative world of experiential marketing. She discusses how authentic brand experiences can’t be bought but must be earned. Brook shares insights on designing activations that align with business goals, measuring Return on Experience (ROE), and the crucial link between cultural integration and brand success. With striking examples, including a Las Vegas casino case, she illustrates how smart experience design can redefine engagement strategies.

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