Dr. Brook Choulet, a concierge psychiatrist and founder of Shulay Wellness, shares her inspiring journey of launching a cash-based, high-touch psychiatry practice during her training. She discusses the unique flexibility of the concierge model, utilizing efficient systems, minimal staffing, and innovative payment methods. Brook emphasizes the importance of co-locating services for optimal patient care, her strategies for marketing, and her plans for expansion into new locations. With practical advice for aspiring independent practitioners, she encourages others to embrace entrepreneurial opportunities in medicine.