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Britta Thiele-Klapproth
Head of Export and Investment Promotion at Swiss Business Hub Germany, assisting Swiss companies in expanding to Germany.
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Jan 5, 2025
• 36min
EP #467 - Britta Thiele-Klapproth & Tobias Britt: Should Swiss Startups Expand to Germany First?
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In this engaging discussion, Britta Thiele-Klapproth, head of export and investment promotion at Swiss Business Hub Germany, and Tobias Britt, founder and CEO of iunctum, share valuable insights on Swiss startups considering expansion into Germany. They highlight the significant cultural differences between the two countries and the necessity of establishing trust. They also talk about the minimum budget required for this move, adapting pricing strategies, and the main challenges that businesses face in navigating the German market.
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