In this engaging discussion, Britta Thiele-Klapproth, head of export and investment promotion at Swiss Business Hub Germany, and Tobias Britt, founder and CEO of iunctum, share valuable insights on Swiss startups considering expansion into Germany. They highlight the significant cultural differences between the two countries and the necessity of establishing trust. They also talk about the minimum budget required for this move, adapting pricing strategies, and the main challenges that businesses face in navigating the German market.