Brigham Dallas, an entrepreneur who transformed Hello Sugar into a franchise of 89 units, shares his inspiring journey from college dropout to business mogul. He emphasizes the importance of employee retention and cultivating a strong company culture. Dallas delves into how technology, particularly AI, streamlines operations and enhances customer interactions. He discusses strategic financial management, the value of creating meaningful partnerships, and innovative methods for rewarding employees, all aimed at fostering a thriving workplace and achieving sustainable growth.