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Brice Englert
CEO of TradePending, a software company transforming dealership websites and streamlining sales processes. He's known for his insights into customer retention and digital retailing.
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Dec 19, 2024
• 42min
How Car Dealers Are Cracking the "Customer Retention" Code | Brice Englert, CEO of TradePending
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Brice Englert, CEO of TradePending, dives into the evolving world of car dealerships. He shares insights on how dealerships can retain customers amidst competition from giants like Carvana. Brice discusses innovative strategies, like using personalized videos and data-driven tools, to enhance customer loyalty. He also reveals how the industry is shifting towards digital retailing and leveraging tax refunds for down payments. His unconventional journey provides a fresh perspective on navigating today's automotive landscape.
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