Brianna Minrique
Head of Marketing at Benchprep, a B2B ed tech organization based in Chicago. She works with associations and credentialing organizations to support their professional learners.
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Apr 28, 2025 • 1h
Episode 161: How to run a successful ABM program
Tomasz Brzonkawa, Brianna Minrique, Joseph Threlfall, and Amy Loesch share their expertise in running effective Account-Based Marketing (ABM) programs. They discuss how to gain buy-in from sales and leadership while setting up pilot ABM programs. The guests explore overcoming sales challenges and the need for collaboration between teams. Real-life examples demonstrate successful ABM strategies that drive pipeline and revenue, emphasizing the importance of customized content for target accounts.
