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Brian Zisuk
Co-founder and EVP of AudioMac, a music streaming and artist discovery platform.
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Aug 26, 2025
• 1h 6min
Is TikTok, Reels or Shorts Better For Music Promotion?
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Brian Zisuk, co-founder and EVP of AudioMac, shares his insights on music promotion across TikTok, Reels, and Shorts. He discusses how algorithms impact artist visibility and the importance of platform-specific strategies. Brian highlights AudioMac’s role in supporting independent artists and the unique challenges of promoting regional music, particularly from Africa. The conversation also touches on community engagement and the vital need for innovative content over mere trends in the competitive music landscape.
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