Brian Williams
Founder of HockeyStick and former leader of Xero's ecosystem across the region; experienced partnerships and go-to-market strategist who helps B2B companies build partner ecosystems to drive predictable growth.
Best podcasts with Brian Williams
Ranked by the Snipd community
Jan 28, 2026 • 24min
How Revenue Leaders Use Partnerships to Build Predictable Growth (Ep 319)
Brian Williams, founder of HockeyStick and former leader of Xero’s regional ecosystem, is a partnerships and go-to-market strategist. He explains what partnerships really are, how partner ecosystems drive pipeline and larger deals, why they need an 18-month view, and how reps can start building reciprocal partner relationships.
