Brian Wieser
Principal at Madison and Wall. Talks about trends as upfronts kick off for advertisers, ad spending amid economic uncertainty, and implications of Google and Apple search trial.
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47 snips
Mar 28, 2025 • 54min
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Brian Wieser, an advertising forecaster and consultant at Madison and Wall, joins the hosts to unravel the complex landscape of ad forecasts facing significant downward revisions. They discuss the chilling effect of geopolitical tensions and economic uncertainties on advertising budgets, particularly in the pharma sector. Wieser shares insights on how AI is transforming media buying and the rise of YouTube's dynamic ads. The future of ad strategies and the looming challenges of relaxed banking regulations are also explored with a pinch of humor.
12 snips
May 13, 2025 • 57min
Stocks Rebound Post-Tariff Tantrum as Investors Weigh CPI
John Lipsky, former managing director of the International Monetary Fund, shares insights on the US economy and global risks, discussing inflation and the impact of tariffs on markets. Brian Wieser, Principal at Madison and Wall, analyzes advertising trends as upfronts begin and the effects of economic uncertainty on ad spending. The conversation also highlights shifting consumer behavior amidst trade tensions and the evolving dynamics of digital versus traditional advertising, leaving listeners with thought-provoking perspectives on current economic challenges.
