Brian Van Heuverswyn

Brian Van Heuverswyn, COO of Active Interest Media, dives into the exciting world of niche publishing. He discusses the recent acquisition of Taunton Press and its significance in expanding their gardening and woodworking brands. The conversation highlights a strategic shift towards digital, integrating audience engagement with data management. Brian shares insights on navigating revenue challenges, maintaining brand integrity, and leveraging events for monetization. He also touches on the future of generative AI in media, encouraging innovative growth strategies for success.