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Brian Strickland
Retail expert with over 25 years of experience working with major brands like Kmart, Family Dollar, and Signet Jewelers. Specializes in retail location strategy and data analytics.
Best podcasts with Brian Strickland
Ranked by the Snipd community
Dec 17, 2024
• 56min
The Art & Science of Retail Site Selection (ft. Dave Huntoon, Brian Strickland)
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In an insightful conversation, retail veterans Dave Huntoon and Brian Strickland dive into the intricacies of retail site selection. Huntoon, with over 40 years in location research, discusses the impact of tight market spaces and the importance of quick adaptation. Strickland, a data analytics specialist, highlights the role of mobile data and customer profiling in strategic decisions. They explore balancing data with real-world insights, evaluating competitive positioning, and the transformative power of technology in understanding consumer behavior.
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