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Brian Soller
Chief Product Officer at SpotOn and the episode's featured guest, sharing expertise on customer centricity in vertical SaaS for independent restaurants and SpotOn's product strategy.
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Sep 29, 2025
• 45min
Fintech Takes x Pipe presents Vertical SaaS: Fintech Disruption by a Thousand Cuts Episode 2: Customer Centricity
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Brian Soller, Chief Product Officer at SpotOn, discusses the evolution of their platform into a restaurant-focused vertical SaaS. He reveals the importance of customer centricity, emphasizing depth over breadth in serving independent restaurants. Soller explains how empathy drives product decisions, illustrating with SpotOn's DayCheck feature that offers same-day pay to boost employee retention. He also shares insights on when to build vs. partner in embedded finance and the impact of AI tools like Profit Assist that identify hidden costs.
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