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Brian Sikansky
Growth strategy manager and former DTC operator with experience building brands and forecasting systems, sharing Common Thread Collective's operational forecasting methodology.
Best podcasts with Brian Sikansky
Ranked by the Snipd community
Dec 4, 2025
• 35min
From Campaigns to Cash Flow: How to Build a Forecast That Works
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Brian Sikansky, a growth strategy manager from Common Thread Collective, shares insights from his extensive DTC background. He discusses how high-performing ecommerce brands can transform marketing campaigns into predictable cash flow. Brian highlights the importance of operational forecasting, daily execution, and real-time decision-making. Learn how to align client expectations with realistic forecasts and diagnose data issues effectively. He even provides tips for smaller operators to leverage simple tools like spreadsheets for successful forecasting.
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