Brian Scherer
Attorney and founder of HeyCounsel, a community-first platform for small-firm and solo lawyers that evolved from a fractional GC marketplace to a subscription community supporting business development and peer collaboration.
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Jan 30, 2026 • 42min
(162) Lawyer Community + Subscriptions with Brian Scherer of HeyCounsel
Brian Scherer, attorney and founder of HeyCounsel, built a community-first platform helping small-firm and solo lawyers. He discusses evolving a fractional GC marketplace into a subscription community. They explore subscription vs hourly models, community dynamics driven by givers, and building product-led value before scaling to boost members' business development.
