Brian Rodriguez

Brian Rodriguez, founder of GatorWorks, shares his incredible journey from a high school website builder to a successful agency owner. He highlights the transformative power of financial literacy in shaping an effective exit strategy. Rodriguez reveals how guidance from an outsourced CFO changed his understanding of business finances, culminating in a favorable exit deal. He discusses the importance of knowing your agency's value, setting clear goals, and navigating the emotional complexities of selling a business.