Brian O'Connor

In this engaging discussion, Brian O'Connor, a fractional CMO and digital nomad, reveals how he built a vibrant online community of 85,000 followers. He highlights the power of storytelling in capturing attention and fostering trust. Transitioning from corporate consulting to entrepreneurship, Brian shares tips on effective content creation and platform engagement strategies across Twitter and LinkedIn. He emphasizes the importance of newsletters for consistent readership and offers insights on creating simple, shareable content that resonates with audiences.

Brian O'Connor, owner of Talent HQ and a digital nomad, shares his expertise on hiring global talent to help businesses scale efficiently. He debunks myths surrounding offshore hiring and highlights the unique benefits of Latin American talent, including affordability and strong cultural fit. The conversation also delves into the importance of effective onboarding and communication, ensuring that remote teams thrive. Brian emphasizes the need for a balance between cost-efficiency and quality while leveraging time zone alignment with the U.S. to maximize productivity.

Brian O'Connor, an ex-Deloitte consultant and founder of TalentHQ, shares insights on maximizing growth through customer success rather than chasing new leads. He emphasizes the importance of retention, referrals, and the often-overlooked role of Customer Success Managers. Brian illustrates how SaaS models pioneered these strategies and discusses practical ways for small businesses to boost engagement and upsell to existing clients. He also highlights the benefits of hiring top talent from Latin America to improve efficiency and reduce costs.