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Brian O'Connor
Fractional CMO, digital nomad, and owner of TalentHQ, Brian shares his expertise in building online audiences and leveraging storytelling for business growth.
Best podcasts with Brian O'Connor
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Jun 26, 2025
• 42min
The Secret to Growth Isn’t More Leads — It’s Better Customers | Brian O'Connor
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Brian O'Connor, an ex-Deloitte consultant and founder of TalentHQ, shares insights on maximizing growth through customer success rather than chasing new leads. He emphasizes the importance of retention, referrals, and the often-overlooked role of Customer Success Managers. Brian illustrates how SaaS models pioneered these strategies and discusses practical ways for small businesses to boost engagement and upsell to existing clients. He also highlights the benefits of hiring top talent from Latin America to improve efficiency and reduce costs.
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