In this engaging conversation, Brian McDonald, an award-winning screenwriter and author known for his work with Pixar, unpacks the essentials of storytelling. He delves into the purpose of narratives, emphasizing the importance of substance over trends. McDonald highlights how the structure, or 'armature,' supports character development and reflects the hero's journey. He also illustrates the deep emotional resonance stories can create through vulnerability, connecting creators with their audiences on a profound level.