Brian Macdonald

Brian Macdonald, CEO of CDK Global, dives into the enormity of the automotive data landscape, discussing how dealers can leverage extensive databases to enhance operations and market share. He elaborates on CDK's ambitious investments in data technology and AI, which are key to driving insights. The conversation touches on the importance of integrating AI into workflows for efficiency and how consumer data platforms can reveal customer value. Macdonald also shares trends in EV demand and the characteristics that define top-performing dealers in today's market.