Brian Lum

In this discussion, Brian Lum, an Investment Manager at Baillie Gifford, dives deep into the remarkable transformation of Ferrari from a racing team to a $70 billion luxury brand. He highlights how Ferrari's limited production and artisanal craftsmanship contribute to its exclusive image. The conversation explores Ferrari's strategic relationships with dedicated collectors, its innovative approach to electrification, and the brand's unique management strategies. Lum explains how Ferrari manages to maintain its iconic status while appealing to a younger demographic.