Brian Littlefield

Brian Littlefield, Co-Founder of Jocko Fuel, shares his journey from childhood trauma to wellness, the importance of clean ingredients in supplements, the development of new electrolyte and energy products, and the rise of nootropics for enhanced performance. They also discuss the creation of a new cherry limeade flavor and offer promo codes for Jocko Fuel supplements.

Brian Littlefield, Co-founder and Chief Product Officer of Jocko Fuel, discusses the challenges and strategies in the energy drink and supplement industry, highlighting the importance of leveraging co-founders' strengths and transitioning from direct-to-consumer to retail sales. The conversation also explores inventory management, leadership evolution, and the value of authentic networking for professional growth.