Brian Littlefield
Co-founder and Chief Product Officer of Jocko Fuel, product-focused entrepreneur who develops supplements and scaled the brand alongside Jocko Willink.
Top 3 podcasts with Brian Littlefield
Ranked by the Snipd community
Sep 19, 2025 • 47min
589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)
Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel, shares his inspiring journey from an overweight, directionless life to building a thriving supplement brand. He discusses the pivotal partnership with Navy SEAL Jocko Willink, emphasizing the brand's integrity and customer loyalty. Littlefield's 'mad scientist' method for creating effective products, alongside lessons from Brazilian jiu-jitsu on discipline and resilience, showcases how quality and trust can set a brand apart in a crowded market.
May 28, 2024 • 1h 3min
BRIAN LITTLEFIELD | Clean Fuel for Physical Progress (Ep. 601)
Brian Littlefield, Co-Founder of Jocko Fuel, shares his journey from childhood trauma to wellness, the importance of clean ingredients in supplements, the development of new electrolyte and energy products, and the rise of nootropics for enhanced performance. They also discuss the creation of a new cherry limeade flavor and offer promo codes for Jocko Fuel supplements.
Apr 2, 2024 • 40min
Ep. 370 - Jocko Fuel Co-Founder & CPO, Brian Littlefield
Brian Littlefield, Co-founder and Chief Product Officer of Jocko Fuel, discusses the challenges and strategies in the energy drink and supplement industry, highlighting the importance of leveraging co-founders' strengths and transitioning from direct-to-consumer to retail sales. The conversation also explores inventory management, leadership evolution, and the value of authentic networking for professional growth.
