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Brian Lawlor
President of Scripps Sports, overseeing the company's sports strategy and partnerships. Focuses on broadcasting women's sports through ION and local sports through Scripps' local stations.
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Mar 25, 2025
• 41min
The rise of Scripps Sports, owner of ION, as a player in sports television
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Brian Lawlor, the President of Scripps Sports, plays a pivotal role in broadcasting women's sports through ION and local stations. He shares insights on the network's strategy for WNBA and NWSL coverage, emphasizing the importance of consistent visibility and the impact of standout athletes like Caitlin Clark. Lawlor discusses ION’s innovative game scheduling and the growing audience for women's sports. He also reflects on Scripps' commitment to enhancing accessibility and engagement in sports, signaling a bright future for women's sports broadcasting.
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