Brian Juhos

Join Brian Juhos from the Pilothouse Google Ads team, a pro in optimizing ad campaigns for profitability. He reveals common pitfalls brands face, like relying on generic ROAS targets, and advocates for aligning campaigns with real unit economics. Discover how to avoid wasteful spending by segmenting ads based on product margins and fulfillment costs. Brian also shares insights on smart bidding strategies and the importance of transparency between brands and agencies for effective marketing collaboration.