Brian Irving

In a lively discussion, Brian Irving, Chief Marketing Officer at Lyft, sheds light on building a human-first brand in a tech-driven world. He dives into how Lyft prioritizes driver experiences while navigating the complexities of a two-sided marketplace. Brian shares insights on integrating AI into modern marketing, aiming to elevate critical thinking and decision-making. He also explores trends influencing mobility among younger generations and recounts lessons learned from tech giants like Apple and Google, all while emphasizing empathy and curiosity in leadership.