Brian Hopkins
Forrester VP of Emerging Technology who researches and advises on AI trends; discusses a practical definition and measurable stages of AGI in this episode.
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8 snips
Sep 18, 2025 • 27min
Defining AGI, Measuring AI Search, Agency Swirl Continues
Brian Hopkins, Forrester VP of Emerging Technology, defines AGI as autonomous software that learns across domains. He discusses self-learning models and the implications for workforce strategies. Jay Padasol, Forrester VP and analyst, outlines how AI is transforming agency business models from labor-based services to automated platforms. He highlights concerns among CMOs regarding agency distractions and previews predictions for the agency landscape in 2026, including consolidation trends and the growth of independent firms.
4 snips
Jun 27, 2024 • 34min
Top 10 Emerging Technologies For 2024
Vice President of Emerging Tech Portfolio, Brian Hopkins, discusses top emerging technologies for 2024. Topics include AI impact on job automation, Gen AI tools, autonomous mobility, XR, Zero Trust Edge, and building trust in tech advancements.
Nov 7, 2024 • 41min
When Will AI Change Our World?
Brian Hopkins, VP of Emerging Technology and Principal Analyst at Forrester, and Ted Schadler, VP and Principal Analyst at Forrester, dive into the evolving world of AI. They discuss transformative effects of AI on interfaces and user interactions, drawing parallels to the Internet's early impact. The rise of voice interfaces reshapes brand-consumer relationships, while personal AI agents tailor experiences. They also explore the significance of consumer trust as AI technologies advance, alongside anticipated shifts in tech landscapes driven by major players like Microsoft and Amazon.
